Jun 22, 2016 | Hedge Fund Marketing Strategy
Declining assets under management, high profile redemptions, demonizing by major party candidates, and embarrassing headlines that result from the criminal actions of a few bad apples, culminate in what can only be described as a marketing nightmare for the hedge...
May 27, 2016 | Hedge Fund Marketing Strategy
Since 2013 hedge funds have been legally allowed to advertise. So why don’t we see more marketing efforts from hedge funds? The advertising rules change was a result of the JOBS Act (Jumpstart Our Business Startups Act) and until recently it seemed as if legal...
Dec 8, 2014 | Hedge Fund Marketing Strategy, Regulation
At first blush, the blatant manner in which most hedge fund managers have thumbed their collective noses at the prospect of marketing their funds under the umbrella of new laws and regulations allowing general solicitation may seem, well … a trifle backward. However,...
Apr 15, 2014 | Hedge Fund Marketing Strategy, Tools
Email. How did we ever live without it? Quite well for thousands of years, thank you, but few of us in the workplace today can remember a time when it wasn’t our principal means of correspondence. It does seem to have legs. Back in the 1970s and ’80s,...
Mar 18, 2014 | Basics, Databases, Hedge Fund Marketing Strategy, Starting a Hedge Fund, Strategies, Technology, Tools
Counting the number of hedge funds in the world is like trying to follow the Major League pitching career of Octavio Dotel. It’s incredibly complicated and subject to sudden change. The former...
Mar 4, 2014 | Hedge Fund Marketing Strategy, Starting a Hedge Fund
What if you throw a hedge fund party and nobody comes? Maybe you’ve found a niche strategy nobody has thought of yet. Maybe you’ve built a financial model that looks like the Goldman Sachs’s income statement. You’ve got commitments from...
