Dec 4, 2018 | Basics, Hedge Fund Marketing Strategy
Technology has transformed capital markets and continues to do so. Hedge funds, in many instances, were slow to adopt, and adapt to these technological leaps, while others were at the tip of the spear, quant funds are but one example. However, investor relations...
Nov 19, 2018 | Basics, Hedge Fund Marketing Strategy
Almost everyone educated in U.S. public schools is familiar with show and tell, and the practice is demonstrative of an important marketing concept, one that is effective in countering an intrinsic aspect of human nature…skepticism. Each of us has had the...
Nov 5, 2018 | Basics, Hedge Fund Marketing Strategy
As we know, investment in the alternative asset class is expected to increase as much as 40 percent by 2023. Consequently, the competition for investor dollars is certain to heat up between hedge funds and private equity, the top two alternative investment options....
Oct 22, 2018 | Basics, Hedge Fund Marketing Strategy
Growing a fund’s assets under management must necessarily be a key concern for new and emerging hedge funds, perhaps more so for the latter, in as much as the emerging fund has already harvested all the low hanging fruit. Offered below are four strategies for...
Oct 8, 2018 | Basics, Hedge Fund Marketing Strategy
Frequently, hedge fund managers will opine that the essence of marketing comes down to three things…pedigree, process, and performance. A fair number of these hedge fund managers are marketing their fund almost exclusively to high net worth investors, and this is...
Jun 19, 2018 | Basics, Hedge Fund Marketing Strategy
Statistically speaking, the use of video content has the potential to increase website traffic by as much as 41 percent, this according to an Aberdeen Group study cited by the Content Marketing Institute (CMI). More to the point, the CMI article suggests that video...
