Basics | Hedge Fund Marketing Association

Drumming Up Business With a Different Drummer

Mar 18, 2014 | Basics, Databases, Hedge Fund Marketing Strategy, Starting a Hedge Fund, Strategies, Technology, Tools

Counting the number of hedge funds in the world is like trying to follow the Major League pitching career of Octavio Dotel. It’s incredibly complicated and subject to sudden change. The former...

Perfect Pitch – How Not to Be Tone-Deaf to Investors

Feb 4, 2014 | Basics, Hedge Fund Marketing Strategy, Starting a Hedge Fund

If you’re managing a hedge fund, it goes without saying that you’re off-the-scale smart when it comes to the math underlying investment analysis. You probably have a model that can pick winners, winnow out the losers and provide a return on capital...

An Element of Hypocrisy

Oct 1, 2013 | Basics, Hedge Fund Compensation, News, Regulation

SAC Capital Advisers, LLC has been embroiled in legal battles with the SEC for more than a decade, most revolving around the issue of insider trading. When the practice of insider trading among members of the Senate and Congress (including their staffers) received...

What to Do When Your Firm Heads South

Sep 17, 2013 | Basics

Millions of Americans have lost jobs in the years following the economy’s implosion and it is an unquestioned blow to their self-esteem, finances and life in general. Americans are particularly vulnerable to the effects of job loss on self-esteem. Culturally, a...

There Is No Market for Good News

Aug 23, 2013 | Basics

Headlines are designed to attract the interest of readers. In the past, when print media was king, headlines sold newspapers (and of course they still do). Now, in a news world dominated increasingly by the Internet, headlines are still the best means of encouraging...

No Billboards—Not Yet!

Aug 9, 2013 | Basics, Jobs, News, Regulation

Hedge funds will soon be venturing into uncharted territory—marketing sophisticated investments, once the purview of the über-wealthy and institutional investors, to the broader retail market. The Securities and Exchange Commission (SEC), pursuant to a mandate put...