Mar 11, 2019 | Basics, Hedge Fund Marketing Strategy
Who among us would not like to launch a hedge fund? However, the obstacles and challenges are legion. For example, one must develop an investment strategy or strategies, determine the structure under which to the fund will operate, secure the necessary registrations...
Feb 25, 2019 | Basics, Hedge Fund Marketing Strategy
Bringing a startup hedge fund online is a monumental task. As a result, in many startups, short shrift is given to marketing concerns. Too many managers view marketing as something that can wait, but experience suggests that hedge fund firms will enjoy greater success...
Feb 11, 2019 | Basics, Hedge Fund Marketing Strategy
Growing the fund brings obvious benefits, such as increased management fee revenue, enhanced bargaining power, heightened prestige to attract additional investors, and, of course, greater profitability. However, absent a competent and professional operations team,...
Jan 28, 2019 | Basics, Hedge Fund Marketing Strategy
In Part 1, we discussed the term institutional investor, as it is widely understood, and sought to bring greater clarity by providing an overview of the variety of institutional investors that exist in the institutional investor universe. Let us begin Part 2 with...
Dec 30, 2018 | Basics, Hedge Fund Marketing Strategy
No one can predict with certainty which strategy will effectively connect with investors in the shifting sands of marketing. As soon as marketers are convinced they understand their target, a breakthrough technology, a rising trend or even a completely new audience...
