Blog | Hedge Fund Marketing Association

Hedge Fund Marketing and Prime Brokers

Dec 20, 2010 | Basics

Until recently, hedge funds that lacked the resources to hire their own marketing teams often relied on small, independent third-party hedge fund marketing companies to introduce them to big investors. But that’s changing rapidly, according to a recent article...

Starting a Hedge Fund – Determine Your Investment Strategy

Nov 30, 2010 | Basics, Starting a Hedge Fund, Strategies

So you are starting a hedge fund. You’ve just thought up a cool fund name, filed your LLC paperwork, asked your rich uncle for some seed money and had business cards printed up saying you’re the president and chief investment officer of your very own hedge...

Starting a Hedge Fund Using Forex Trading Strategies

Nov 16, 2010 | Strategies

Over the last two years, investors have pulled speculative capital out of risky assets at an unprecedented rate. In fact, analysts estimate there is currently billions of dollars of investment capital on the sidelines as investors are still unsure of the long-term...

Hedge Fund Marketing for Small Funds

Nov 9, 2010 | Basics

Here is an interview with Alex Bentley, a partner at Coronado Investments, LLC, a third party marketer. He shares his thoughts on the importance of third party marketing and provides some hedge fund marketing insights for smaller firms. HFMA: It’s a tough time for...

Keep Your Hedge Fund Pitch Book Simple

Nov 2, 2010 | Basics

When it comes to fund raising, one key piece of the process is the hedge fund pitch book. While some have questioned the need for such a document, it doesn’t change the fact that majority of hedge fund investors expect to see a formal presentation. The value of...

Hedge Fund Rankings – Global Trend Hedge Funds

Oct 12, 2010 | Hedge Fund Rankings

The Second Coming of George Soros? Global macro hedge funds are back. The strategy, by which funds take positions based on the big-animal-pictures view of global economics rather than firm- or sector-specific factors, made George Soros an incredibly rich man 18 years...

Changes in Third Party Marketing – Chip Perkins Interview

Sep 23, 2010 | Basics, Strategies

Recently we had the opportunity to speak with Chip Perkins, Founder of Perkins Fund Marketing, a third party marketing services firm. He provided some perspective on how third party marketers are adding value in an industry that has changed significantly in the past...

Hedge Fund Rankings – Convertible Arbitrage Funds

Sep 14, 2010 | Hedge Fund Rankings, Tools

Gordon Gecko was right about greed: It is good. Or at least it makes for a Wall Street movie sequel. Anxiety, on the other hand, is just boring. When investors are no longer feeling greedy but haven’t yet slipped into panic, things get tedious. The good news...

Dodd Frank Changes Next to Nothing

Sep 7, 2010 | Regulation

Washington calls it the Dodd-Frank Wall Street Reform and Consumer Protection Act of 2010. If you’re starting a hedge fund or if you’re in the business of hedge fund marketing, you can call it largely irrelevant. The 2,319-pager shoots buckshot at the financial...

Institutional Investors Set to Pour More Capital into Hedge Funds

Aug 31, 2010 | Services, Strategies, Tools

The hedge fund industry has been through a time of great change since the market crisis and the institutional sector has become increasingly important to the industry since this time. In August 2010, Preqin released the findings of its latest institutional investor...