Mar 11, 2019 | Basics, Hedge Fund Marketing Strategy
Who among us would not like to launch a hedge fund? However, the obstacles and challenges are legion. For example, one must develop an investment strategy or strategies, determine the structure under which to the fund will operate, secure the necessary registrations...
Feb 25, 2019 | Basics, Hedge Fund Marketing Strategy
Bringing a startup hedge fund online is a monumental task. As a result, in many startups, short shrift is given to marketing concerns. Too many managers view marketing as something that can wait, but experience suggests that hedge fund firms will enjoy greater success...
Feb 11, 2019 | Basics, Hedge Fund Marketing Strategy
Growing the fund brings obvious benefits, such as increased management fee revenue, enhanced bargaining power, heightened prestige to attract additional investors, and, of course, greater profitability. However, absent a competent and professional operations team,...
Jan 28, 2019 | Basics, Hedge Fund Marketing Strategy
In Part 1, we discussed the term institutional investor, as it is widely understood, and sought to bring greater clarity by providing an overview of the variety of institutional investors that exist in the institutional investor universe. Let us begin Part 2 with...
Dec 30, 2018 | Basics, Hedge Fund Marketing Strategy
No one can predict with certainty which strategy will effectively connect with investors in the shifting sands of marketing. As soon as marketers are convinced they understand their target, a breakthrough technology, a rising trend or even a completely new audience...
Dec 17, 2018 | Basics, Hedge Fund Marketing Strategy
Most emerging managers have questions about marketing. After all, it isn’t a subject one would expect to be in their wheelhouse. In the following paragraphs, the answers to 5 basic marketing questions, whose answers all emerging managers should know, will be asked and...
Dec 4, 2018 | Basics, Hedge Fund Marketing Strategy
Technology has transformed capital markets and continues to do so. Hedge funds, in many instances, were slow to adopt, and adapt to these technological leaps, while others were at the tip of the spear, quant funds are but one example. However, investor relations...
Nov 19, 2018 | Basics, Hedge Fund Marketing Strategy
Almost everyone educated in U.S. public schools is familiar with show and tell, and the practice is demonstrative of an important marketing concept, one that is effective in countering an intrinsic aspect of human nature…skepticism. Each of us has had the...
Nov 5, 2018 | Basics, Hedge Fund Marketing Strategy
As we know, investment in the alternative asset class is expected to increase as much as 40 percent by 2023. Consequently, the competition for investor dollars is certain to heat up between hedge funds and private equity, the top two alternative investment options....
